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Vocus

How to Track and Measure Social Media Marketing

This resource is published by Vocus

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Companies spend millions of dollars and thousands of hours creating presences on social networks like Twitter, Facebook, Google+ and LinkedIn. Management teams ask: “Is this time and money well-spent?” The only way to tell is to measure how marketing impacts brand building, customer awareness of products and services, lead generation, customer acquisition (or sales) and other important business metrics. How to do so? The early days of social media marketing talked about “Return on Interest” or “Return on Interaction.” In many cases, those were valid ways of looking at new communications efforts. Companies made some of their earliest efforts at one-to-one or one-to-few communications and changing the model for customer communications.

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Related categories
HR Technology, HR Software, HR Automation, HR Administration, Enterprise Resource Planning, Payroll Management, HR Analytics, HR Metrics, HRIS, Shared Services, HR Outsourcing, HR Transformation, HR Service Delivery, Business Process Management, Optimizing Technology, Mobile Technology

 

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