the good push index
This resource is published by Urban Airship
Like all data studies, the Good Push Index (GPI) is an exercise in averages. In mobile, and in relationships, no one should strive to be average. The vertical industry analysis provides some of the first available data on push messaging effectiveness for various types of apps, but it only offers useful points of comparison not benchmarks for your own efforts. The range of performance between apps in the same verticals is vast, highlighting an immense opportunity for leaders to distance themselves from the competition through best practice approaches.
Shared Services, HR Outsourcing, HR Transformation, HR Service Delivery, Business Process Management, Optimizing Technology, Mobile Technology
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